1) Do you have a clear, written description of your ideal customer that your entire team knows and uses?
2) In the last 90 days, which marketing activities directly generated revenue for your business, and how do you know?
3) If you stopped all marketing tomorrow, how long would it take before you noticed a drop in sales or leads?
4) What’s the one marketing result that would make the biggest difference to your business in the next 6 months?
5) On a scale of 1-10, how confident are you that every dollar you spend on marketing is being used wisely—and what would need to change to make that a 10?
What’s the biggest marketing challenge or question on your mind right now that we haven’t covered?
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