Homewood Marketing
Founded in 2022, Homewood Marketing is a Minneapolis-based marketing strategy practice that helps small business leaders turn their brand identity and differentiated value proposition into measurable business growth.
We partner with founders and leadership teams to achieve specific business goals through market research, strategic marketing planning, and objective-driven campaigns, not guesswork or one-off tactics.
At the core of our work is a goal-setting and performance measurement system that tracks results, analyzes outcomes, and informs smarter marketing decisions over time. By continuously testing and evaluating what’s working, we help clients invest with confidence and adapt quickly as their business evolves.
As a Data-verified, People-centered marketing partner, we provide candid insights into the effectiveness of marketing spend, giving our clients clarity, accountability, and the visibility to make their marketing investments count.
Principal CMO & Owner
Kristofer “Kfer” Johnson is a Minneapolis-based marketing strategist, proud father of four, and founder of Homewood Marketing. Married to Amy, Homewood Marketing’s Chief Operations Officer, they together engineer thinking and strategy-minded marketing; it’s a wonderful journey that forged its foundation in 2004.
Kfer lives in the Homewood Neighborhood of Minneapolis, just steps from Theodore Wirth Park, where he and his family spend time cross-country skiing, biking, hiking, and swimming. They also enjoy exploring local and Minnesota state parks. Deeply rooted in community life, he believes strong businesses are built the same way strong neighborhoods and communities are, through intentional connections, and long-term relational growth.
That blend of data-driven strategy, people-centered marketing, and community values shapes everything he does at Homewood Marketing.
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