Homewood Marketing
Founded in 2022, Homewood Marketing is a Minneapolis-based marketing strategy practice that helps small business leaders turn their brand identity and differentiated value proposition into measurable business growth.
We partner with founders and leadership teams to achieve specific business goals through market research, strategic marketing planning, and objective-driven campaigns—not guesswork or one-off tactics.
At the core of our work is a goal-setting and performance measurement system that tracks results, analyzes outcomes, and informs smarter marketing decisions over time. By continuously testing and evaluating what’s working, we help clients invest with confidence and adapt quickly as their business evolves.
As a data-verified, people-centered marketing partner, we provide candid insights into the effectiveness of marketing spend—giving our clients clarity, accountability, and the ability to make every marketing dollar work harder.
Kristofer (Kfer) Johnson
Kristofer “Kfer” Johnson is a Minneapolis-based marketing strategist, proud father of four, and founder of Homewood Marketing. Married to his wife Amy, the company’s Chief Operations Officer, Kfer brings together engineering thinking and business marketing—a journey that began in 2004.
Kfer lives in the Homewood Neighborhood of Minneapolis, just steps from Theodore Wirth Park, where he and his family spend time cross-country skiing, biking, hiking, and exploring local and Minnesota state parks. Deeply rooted in community life, he believes strong businesses are built the same way strong neighborhoods are—through connection, intention, and long-term growth.
That blend of data-driven strategy, people-centered marketing, and community values shapes everything he does at Homewood Marketing.