Homewood Marketing | Fractional CMO & Marketing Leadership for Minneapolis Small Businesses
Founded in 2022, Homewood Marketing is a Minneapolis-based Fractional CMO and Marketing Strategy practice that serves EOS (Entrepreneurial Operating System, also known as Traction) and small business leaders to achieve measurable growth by leveraging brand identity and differentiated value proposition. We utilize a simple Marketing Readiness Inventory (MRI) to assess a business’s readiness and preparedness for sustainable strategic growth.
We partner with founders and leadership teams to achieve specific business goals through market research, strategic marketing planning, and objective-driven campaigns; we work hard to help leaders avoid random acts of marketing.
At the core of our work is a goal-setting and performance measurement system that tracks results, analyzes outcomes, and informs smarter marketing decisions over time. By continuously testing and evaluating what’s working, we help clients invest with confidence and adapt quickly as their business evolves.
As a Data-verified, People-centered marketing partner, we provide candid insights into the effectiveness of marketing spend, giving our clients clarity, accountability, and the visibility to make their marketing investments count.
Principal CMO & Owner
Kristofer “Kfer” Johnson is a Minneapolis-based marketing strategist, proud father of four, and founder of Homewood Marketing. Married to Amy, Homewood Marketing’s Chief Operations Officer, they engineer thinking- and strategy-minded marketing; it’s a wonderful journey that began in 2004.
Kfer lives in the Homewood Neighborhood of Minneapolis, steps from Theodore Wirth Park, where he and his family spend time cross-country skiing, biking, hiking, and swimming. They also enjoy exploring local and state parks. Deeply rooted in community life, he believes strong businesses are built the same way strong neighborhoods and communities are, through intentional connections and long-term relational growth.
That blend of data-driven strategy, people-centered marketing, and community values shapes everything he does at Homewood Marketing.
Q: What is the size of the company that Homewood Marketing focuses its marketing services on?
A: Homewood Marketing works with small businesses. We serve solopreneurs getting started and multimillion-dollar companies. Most businesses we work with are between $250k and $10M in size. We’ve worked with organizations as large as $75M and $120k.
Q: What geographic region does Homewood Marketing serve?
A: Located in North Minneapolis, MN, adjacent to Theodore Wirth Park, in the Homewood Neighborhood, our focus is on serving companies and business leaders in our community; that said, we are glad to serve business leaders outside of the Greater Minneapolis-St. Paul, on occasion.
Q: Which industries does Homewood Marketing have experience working in?
A: Our marketing practice has served businesses in:
- Renewable Energy and Utility Infrastructure
- Education
- Staffing and Executive Search
- Talent Development and Leadership Planning
- Manufacturing
- Real Estate
- Property Management
- Accounting & Tax Services